Jazmin Whitmore always enjoyed fashion, yet struggled to afford to buy clothes. As a plus-size woman, finding items in her size was also frustrating. It’s a struggle familiar to many women. According to a study on clothing size standards published in 2016, the average American woman is size 16 to 18. However, too many brands have been slow to sell products above size 12 or 14.
Read MoreLocal Consignment Shop Owner Jazmin Whitmore is a unicorn in the fashion world. As a curvy, queer woman of color, Jazmin runs her business as a statement that directly challenges beauty ideals, and she leads her life authentically with “radical honesty.” She maintains a positive attitude and doesn’t allow space for shame or regrets. “I’m not going to regret what I said ten minutes ago,” she says, laughing.
Read MoreThe Western Women’s Business Center (WWBC) presented Jazmin Whitmore, owner of More to Love plus-sized consignment, with the 2021 Entrepreneur of the Year Award.
Read MoreInterview with More to Love owner Jazmin Whitmore. Article by Caitlyn Penter, published and aired on WLOS, March 2020.
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